Making a Mark in Your Niche Area

When I was a student in college, one of my favorite subjects was marketing. One of the main concepts that I learnt was that businesses succeed when they find a niche area in which they can concentrate their efforts. A niche area is simply a focused and targeted area of the market. Finding a niche enables a business to custom-tailor it’s marketing programs and products so that it can adequately serve the market for maximum gain. This concept can easily apply to our personal lives and the idea of making a mark.

If you will make a solid mark in life, you must find your niche. Your niche is that ‘sweet spot’ that enables you to be your very best and operate at the highest level of performance and service. Your niche may also be referred to as your calling. If you have no idea what your calling is, spend some time in personal reflection. What are your strengths? Where do you enjoy serving? Talk to people around you about your strengths and weaknesses. Ask them for feedback regarding your performance. This will enable you to learn the things you do well. There are also many valuable tests that you can take to discover what your strengths are. Two that have been particularly useful to me are the Myers-Briggs Type Indicator® (MBTI) personality inventory and the Clifton StrengthsFinder 2.0 assessment. Find your niche area and you will make a solid mark.

2 Responses to “Making a Mark in Your Niche Area”

  1. Nate Holland says:

    Sound advice on asking people who know you about your strengths and weaknesses. It reminds me of Johari’s window. But through that, you will most certainly figure out, one way or another what type of business really suits you.

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