Just Do It!

Entrepreneur Estee Lauder once said, “I didn’t get to where I am by thinking about it or dreaming about it. I got there by doing it.” Estee Lauder is famous for being a cosmetics queen. In her own words, she once said that she thought she “was growing a nice little business.” And that it is. A little business that controls 45% of the cosmetics market in U.S. department stores. A little business that sells in 118 countries and last year grew to be $3.6 billion big in sales. The Lauder family’s shares are worth more than $6 billion… and she got there by simply “doing it”.

Over the past couple of days I’ve been asking myself, “Am I really doing things that are leading me towards my ultimate desires or am I thinking so much about my desires and not doing enough to get me there?”. Victory and success don’t come through thinking. Granted, thinking is essential but massive action is the key to unlocking the fulness of our potential. Many times we short-change ourselves by not working enough or acting enough to make our desires a reality. Action separates the boys from the men, the girls from the women and the performers from the spectators.  

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